How you can inspire your customers and increase your sales with web-based immersive experiences
Imagine being able to transport your customers into virtual worlds where they can experience your products or services up close, try them out and buy them. Imagine you could bring your brand to life with immersive stories, emotions and interactions. Imagine if you could do all this directly in your customers’ web browsers without them having to download or install anything. Sounds too good to be true? Not anymore. Because the future of online marketing and e-commerce is already here: WebXR.
What is WebXR and why is it a game changer?
WebXR is a collective term for web standards that make it possible to create and experience VR, AR and MR content in the web browser. WebXR is based on the WebVR specification, which was published by the World Wide Web Consortium (W3C) in 2016, and extends it to include support for AR and MR scenarios. WebXR is a game changer for online marketing and e-commerce because it offers a number of advantages, such as:
- Immersiveness and engagement: WebXR content can engage the senses, emotions and creativity of your customers by allowing them to immerse themselves in virtual worlds that represent your products or services in a realistic, interactive and personalized way. WebXR content can also increase the social presence and trust of your customers by allowing them to communicate and collaborate with you, with other customers or with virtual characters.
- Simplicity and compatibility: WebXR content can be accessed simply via a link or QR code, without your customers needing additional software or updates. WebXR content can also be experienced on different devices and browsers, from smartphones to tablets and headsets. WebXR automatically adapts to the available sensors and capabilities of the device.
- Integration and measurability: WebXR content can be seamlessly combined with other web technologies and services, such as HTML, CSS, JavaScript, WebAssembly, WebRTC, WebAudio, WebGL, etc. WebXR content can also be indexed by search engines and shared by social media. WebXR content can also provide data and analytics about your customers’ behavior, preferences and satisfaction that can help you optimize your marketing and sales strategies.
- Openness and accessibility: WebXR is an open standard developed and maintained by a wide range of industry, research and community stakeholders. WebXR promotes innovation and the democratization of immersive experiences by enabling anyone to create and consume them.
WebXR is a groundbreaking technology that can revolutionize online marketing and e-commerce. According to a study by Gartner, the share of web-based immersive experiences will increase from less than 1% today to 20% in 2028. This means that you have a tremendous opportunity to delight your customers and increase your sales by integrating WebXR into your marketing and sales activities.
How can you use WebXR for your online marketing and e-commerce?
WebXR offers you a variety of ways to present, promote and sell your products or services in an immersive, interactive and personalized way. Here are some examples of how you can use WebXR for your online marketing and e-commerce:
- Product or service demonstration: WebXR can be used to allow your customers to virtually try out your products or services before they buy them. For example, you can offer your customers a virtual fitting room for clothes, shoes or jewelry, you can offer your customers a virtual tour of your property, hotel or travel destination, or you can offer your customers a virtual simulation of your software, training or therapy.
- Product or service configuration: WebXR can be used to enable your customers to customize your products or services according to their wishes and needs. For example, you can offer your customers a virtual configuration for your car, your bicycle or your piece of furniture, you can offer your customers a virtual selection for your menu, your flowers or your gifts, or you can offer your customers a virtual consultation for your cosmetics, your hairstyle or your glasses.
- Product or service experience: WebXR can be used to enable your customers to experience your products or services in an immersive, emotional and entertaining way. For example, you can offer your customers a virtual story, game or challenge related to your product or service, you can offer your customers a virtual art, music or performance related to your product or service, or you can offer your customers a virtual reward, surprise or invitation related to your product or service.
These are just some of the possible applications for WebXR for your online marketing and e-commerce that can help you stand out from your competitors, increase your customer loyalty and boost your conversion rates. WebXR offers you a unique opportunity to present, advertise and sell your products or services in a way that inspires and convinces your customers.
How can you implement WebXR for your online marketing and e-commerce?
WebXR is a relatively new and evolving technology that requires some technical expertise and creativity to implement effectively for your online marketing and e-commerce. Here are some steps you can follow to implement WebXR for your online marketing and e-commerce:
- Define your goals and your target group: Before you create WebXR content, you need to clearly define what you want to achieve and who you want to address. What is the purpose, message and call to action of your WebXR content? Who are your customers, what are their needs, preferences and expectations? How can you offer your customers added value that encourages them to buy?
- Choose your platform and format: Once you have defined your goals and target audience, you need to decide which platform and format you want to use for your WebXR content. Which devices and browsers support your WebXR content? What kind of immersive experience do you want to offer your customers? VR, AR or MR? What kind of interaction and navigation do you want to offer your customers? Gestures, voice, keyboard, mouse, controller?
- Create your WebXR content: Once you have chosen your platform and format, you need to create your WebXR content. You can use various tools and frameworks to help you develop, test and publish WebXR content.
- Distribute your WebXR content: Once you have created your WebXR content, you need to distribute and promote it. You can use different channels and strategies to share, link and integrate your WebXR content. For example, you can offer your WebXR content on your website, in your blog, in your newsletter or in your app. You can also share your WebXR content on social media, in search engines, in emails or in QR codes. You can also connect your WebXR content with other web technologies and services, such as WebRTC, WebAudio, WebGL, etc.
- Evaluate your WebXR content: After you have distributed your WebXR content, you need to evaluate and optimize it. To do this, you can use various data and analytics to measure and improve the performance, impact and satisfaction of your WebXR content. For example, you can track and evaluate the number, duration and frequency of visits, interaction rates, conversion rates, bounce rates, feedback and ratings of your WebXR content.
ZREALITY as a platform partner
If you want to create, distribute and evaluate WebXR content for your online marketing and e-commerce, you need a reliable, powerful and user-friendly solution. ZREALITY is the ideal solution for WebXR content because it offers you the following advantages:
- ZREALITY is a cloud-based platform that allows you to create, manage and update WebXR content quickly and easily without the need for programming skills.
- ZREALITY supports all common WebXR formats, such as 360° videos, 3D models, interactive animations, virtual tours, etc. You can choose from a variety of templates or customize your own WebXR content.
- ZREALITY is compatible with all major web browsers, operating systems and devices, such as smartphones, tablets, PCs, laptops, VR glasses, etc. You can offer your WebXR content on any platform and any device and thus reach a wide audience.
- ZREALITY is a secure and scalable solution that guarantees high quality, performance and availability of your WebXR content. You can easily integrate your WebXR content into your existing website, app or e-commerce platform and benefit from the advantages of the cloud.
- ZREALITY is an intelligent and innovative solution that provides you with comprehensive data and analyses of your WebXR content. You can measure and optimize the usage, behavior and satisfaction of your customers and thus increase your conversion rate and sales.
ZREALITY is the best solution for WebXR content if you want to take your online marketing and e-commerce to the next level. With ZREALITY, you can offer your customers unique and immersive experiences that will delight, engage and convert them. Contact us today and find out more about ZREALITY!
Conclusion
WebXR is a revolutionary technology that can change online marketing and e-commerce. If you want to use WebXR for your online marketing and e-commerce, you need to define your goals and target audience, choose your platform and format, create, distribute and evaluate your WebXR content. WebXR offers you a great opportunity to take your customers into virtual worlds where they can experience your products or services up close, try them out and buy them. Are you ready to use WebXR for your online marketing and e-commerce?