One challenge for IBM is the effective online marketing of products and services and the use of digital sales channels to reach more customers. The pandemic has also highlighted the need to find new ways to reach and convince customers, as traditional trade fairs and events are no longer as effective as they used to be. Another challenge is to combine physical and digital events in a meaningful way to create a seamless and immersive customer experience while reducing the costs and challenges of physical events.

ZREALITY’s solution for IBM offers several benefits, including the ability to host hybrid events and reach more customers than before. The solution also helps to reduce internal travel costs, as physical events can be replaced by digital ones. In addition, the use of the solution positions IBM as an innovation leader and the solution has already won several awards.

SWR must face various challenges in digitalization, such as the digitalization of the “Open Day” to increase the number of visitors and reach, the communication of comprehensible information on the services and benefits of the services and the strengthening of the positioning as a digitally innovative company through the development of innovative digital solutions to meet the needs and expectations of the audience.

ZREALITY offers SWR a solution for digitizing its brand by creating a 3D brand experience world for all areas that can be easily maintained in a CMS and contains its own media and content. The solution also includes gamified learning and conferencing capabilities to enable interactive training and meetings.

The ZREALITY solution offers SWR various advantages, such as increasing visitor numbers through the digital implementation of the “Open Day”. The 3D brand experience can reach more visitors and thus also increase the reach of SWR. In addition, the innovative digital solution will enable SWR to strengthen its position as a digitally innovative company and be perceived as a “first mover” in the industry. The digital solution is also more cost-efficient than physical events and enables SWR to reach more people.

BASF wanted to position itself as an attractive and innovative employer and significantly strengthen its own brand presence.
The challenge was to emphasize the company’s innovative strength and create a unique brand experience that intensifies the bond with the target group and at the same time appeals to young talents, especially from generations Y and Z.
These target groups expect modern, digital experiences that go beyond conventional approaches.
It was therefore crucial to develop new digital formats that make BASF a tangible employer brand, while at the same time communicating the corporate culture and values clearly and convincingly.

ZREALITY developed a variety of innovative virtual worlds for BASF that revolutionized brand communication and positioned BASF as a modern and dynamic employer.
These included VR-based training programs that enabled employees to conduct training more efficiently and from any location.
In addition, virtual hubs for team building were created, enabling globally distributed employees to collaborate and network in an interactive environment.
These forward-looking technologies modernized the training processes and at the same time strengthened BASF’s image as a pioneer in innovation and digitalization.

An outstanding example of this successful collaboration is the development of “BASF VOYAGERS”, an interactive game that was presented at GAMESCOM.
This game enabled trade fair visitors to immerse themselves in the brand world of BASF in a playful way and experience the company’s values and benefits.

Through the targeted use of metaverse technologies and gamification elements, BASF was able to considerably increase its attractiveness as an employer and significantly deepen the emotional connection to the brand.
These digital solutions not only helped to increase brand awareness, but also intensified interaction with the target group.
At the same time, they provided an effective platform for communicating the corporate culture and values authentically and reaching the young, digital-savvy target group where they feel most comfortable.

Through these innovative approaches, BASF has laid the foundation for a sustainable and successful digital transformation that has both optimized internal processes and strengthened the external perception of the company as a future-oriented employer.